Richard Gerrettson-Cornell, Founder & Managing Director of RGC Digital Marketing, who have been connecting consumers to brands since 1998.
SEO hasn’t just survived the onslaught of changes that digital marketing experienced in 2023; it’s become more important than ever before. Despite rapid technological advancements, Google’s continual refinement of its algorithms and an unprecedented level of online competition, the essence of SEO remains unchanged.
Your job is to bridge the gap between what search engines want and what your audience needs by ensuring your valuable content reaches them.
This is far easier said than done, and the challenge of ranking highly on search engines in today’s digital environment can be daunting. That’s why we’ve broken it down, giving you five easy tips for SEO success in 2024 and beyond.
Prioritize Your Content
There’s no two ways about it. Content remains the backbone of effective SEO. In an age of information overload where users are more impatient than ever, you’d probably agree that the best content is short, simple and straight to the point.
Hence, your content should be targeted and incorporate carefully selected keywords that are most relevant to your services. Be sure to adopt Google’s infamous E-E-A-T principle by infusing firsthand experience and genuine expertise in your content to build authority and trust with both Google and your readers.
On the technical side, don’t overlook the importance of properly structured content. Make your content easily navigable with relevant H1s for titles, H2s for subheadings, and H3s for further elaboration.
Provide A Quality Experience For Mobile Users
Mobile usability is no longer a luxury; it’s a fundamental pillar of SEO success. Nearly 60% of all website traffic across the globe is populated by mobile phone users, and that means your website simply must be mobile-friendly.
An absolute nonnegotiable is ensuring your website has a responsive design that adapts to all screen sizes. Beyond this, you’ll want to ensure your website has straightforward navigation and a clean user interface. Also opt for quality, minimalist images that don’t compromise speed or visibility. Always consider the size and location of your call-to-action buttons, and shift your most important content to the top of the page.
They may appear menial, but these small changes can be hugely impactful in delivering a quality user experience that satisfies web visitors and search engine algorithms alike.
Don’t Neglect Your Page Speed
We’ve all experienced that irritating and seemingly eternal wait for a slow website to launch, and chances are that you’ve grown impatient and visited a different website instead. Well, you’re not alone, it’s common for users to navigate away from a page when the loading time exceeds their patience. And that’s why page speed has become such a crucial aspect of SEO.
Optimize For Voice Search & Long-Tail Keywords
Too busy to type? Many users would agree. “Hey Google” has become something of a catchphrase in the 2020s, and the need to optimize for voice search has presented new opportunities for savvy search engine optimizers.
Spoken searches have created a plethora of new “long-tail” keywords with distinctively different and more natural wording with highly specific needs. Think “top organic coffee shops in Sydney” instead of “cafes in Sydney.” Importantly, these long-tail keywords tend to have minimal competition, and they’re used by highly engaged users.
Integrating these long-tail keywords into your content can be crucial in helping you dominate your field, showcasing your knowledge of your niche by expertly answering highly specific questions. Delve deeper into your keyword strategy and leverage the limitless opportunities created by voice search.
Start Small & Dream Big With Local SEO
Found yourself searching for a “plumber in North Sydney”? You’re part of a growing trend. Societal influences like Covid-19 and our preference for convenience have created a hugely localized focus in many searches. That’s why you’ll need to make local SEO efforts an integral part of your strategy in 2024.
So, how can you capitalize on this trend? Start by publishing your business in local listings and directories, and incorporate localized keywords into your content, like “restaurants in Bondi.” Most crucially, you should claim your Google My Business listing and keep it updated with all relevant information such as your hours of operation, location and services to ensure searches on Google Maps showcase your business.
I believe local SEO is no longer an option—it’s a necessity. Make it a cornerstone of your SEO strategy, to help your local engagement soar.
Monitor, Revise & Repeat
Much like Rome, a successful SEO strategy isn’t built overnight, but neglect can lead to its decline. The road to SERP success is a marathon, not a sprint. It demands a holistic, long-term approach that must be consistently evaluated. Regularly consult tools like Google Search Console and Google Analytics to gauge your progress and make data-driven adjustments. Staying complacent is not an option; continual analysis and timely revisions are your bread and butter in the ever-evolving landscape of SEO.