Home Digital Marketing Rewarding excellence in digital marketing, Marketing & Advertising News, ET BrandEquity

Rewarding excellence in digital marketing, Marketing & Advertising News, ET BrandEquity

Rewarding excellence in digital marketing, Marketing & Advertising News, ET BrandEquity

Today, a majority of customer – brand interactions are taking place on digital medium. Be it research, inquiry, grievance, purchase, or post sales service, digital has become the go to medium for customers to connect with the brands and interact with them. As a result, brands are spending a sizable chunk of their advertising budgets on the digital medium to reiterate their presence and positioning, showcase new products, share stories, target customers, expand to new geographies and others. As per reports, the Indian advertising industry is estimated to reach the one lakh crore mark, out of which digital is estimated to have a share of 45%.

ETBrandEquity has been aiding brands and marketers in analyzing and strategizing their way forward in the digital era. In order to further delve deeper into the subject, ETBrandEquity is organizing the 4th edition of the DigiPlus Fest on 8th-9th December 2022, in Delhi. It is the biggest 2-Day festival that will encompass all probable trends that are shaping digital marketing in a new world order and highlight trends across Mobile Marketing, Performance Marketing, CX, and many more.

The summit will be followed by the DigiPlus Awards which aims to reward excellence in the digital marketing domain – creative, planning, technology, social media, video, and others. The focus is on promoting inspiring, effective, and creative work that helps organizations worldwide tell great brand stories.

A total of 40 categories have been created in the DigiPlus Awards for brands, content creators, agencies, OTT platforms, and marketers to enter their work. Participants can also nominate in multiple categories.

These nominations will be evaluated by an eminent industry jury in the key areas of – objectives, creativity and innovation, strategy implementation and execution, campaign alignment with the target audience, and the return on investment.

The last date to submit the entries is September 14, 2022. However, entrants can take advantage of the Early Bird Offer and avail a 20% Discount on all Entries till 16th August.

In the previous edition, under 3 main categories and 38 sub-categories, 300+ companies participated and stole the show with their work. Amin Lakhani, Chief Executive Officer, Mindshare South Asia was the winner under the ‘Digital Person of the Year’ category; Saumya Rathor, Category Lead Cola, PepsiCo India was the winner under the ‘Digital Marketer of the Year’ category, Pepsi was the winner under the ‘Digital Brand of the Year’ category; Mindshare India was the winner under the ‘Digital Agency of the Year’ category and Centrick Marketing Solutions LLP was the winner of the ‘Emerging Digital Agency’ category.

Other Gold winners at the India DigiPlus Awards 2022 were Amazon Prime Video India & SoCheers; Asian Paints & Madison Media; Asian Paints Royale Teflon & Madison Media; boAt – Imagine Marketing India & Flipkart Ads; boAt Imagine Marketing Ltd. & Digitas TLG India; Chupa Chups & Ogilvy India; Cipla & Schbang Digital; Colgate & Wavemaker – Redfuse; Colgate Visible White & Wavemaker – Redfuse; Discovery+ & Merkle Sokrati & mediasmart an Affle Company; HDFC Bank & Kinnect; ICICI Prudential Mutual Fund & Blink Digital India; Indian Institute of Digital Education; Johnson & Johnson Pvt. Ltd. & Blink Digital; MakeMyTrip & Facebook India & Daily Digital & DeltaX; nurture.farm & Schbang Digital; PepsiCo India & Mindshare; Perfetti Van Melle & CreativeLand Asia; Saridon – Bayer Consumer Health & Mullen Lowe; Tata Technologies; Truecaller & Wirality Media; TVS Raider & Kinnect; Twitter and Voot Select Viacom18 Digital Ventures.

Please check the detailed information related to rules & regulations before you start preparing your nominations by visiting the FAQs and TnC sections.

You can nominate your entries here: