Home Digital Marketing Etsy vs. eBay: Elements to check sooner than promoting

Etsy vs. eBay: Elements to check sooner than promoting

Etsy vs. eBay: Elements to check sooner than promoting
Which market suits easiest?

Etsy and eBay are two of probably the most well known on-line marketplaces on the earth. It’s most probably you’ve purchased one thing from them — however have you ever offered one thing with them? Each and every ecommerce platform has its professionals and cons for dealers. We’ve put them head-to-head throughout 5 classes so you’ll see precisely how they stack up for your online business.

Buyer base

eBay is the go-to position the place absolutely anything (each new and used, however most commonly new) is offered to a in large part American buyer base on the lookout for well-priced and regularly heavily produced pieces. Etsy, alternatively, is a smaller world market the place most commonly American consumers flock for home made pieces or distinctive antique pieces — and merchandise with ingenious aptitude.


Whilst Etsy is a smaller platform than eBay, the website attracted 81.9 million consumers in 2020. In case your attainable shoppers worth top of the range, artisanal items, this can be the most productive platform for you. If construction a devoted buyer base is very important to your online business technique, Etsy is a superb position to arrange store. Over 40% of gross sales are repeat gross sales from lively consumers.

In case your attractions are set on U.S. shoppers, leisure confident that Etsy draws a in large part American buyer base. Etsy is the fourth maximum visited American ecommerce web page after large giants Amazon, Walmart and eBay. Many a success Etsy dealers have grew to become their Etsy stores into full-time jobs.


Compared to Etsy, eBay is a behemoth market. As of 2021, eBay was once the second-largest marketplace in the US. It had 159 million shoppers international. Consumers on eBay are after just about the rest — secondhand, wholesale or emblem new. It’s value noting that almost all of dealers promote new, heavily produced merchandise.

What you select to promote on eBay will in the end decide your degree of luck there. Most sensible promoting classes come with cellphones and different digital items. Different standard classes come with clothes and jewellery.

80 p.c of products offered on eBay are new — however don’t bounce to any conclusions about eBay being an mistaken platform for promoting used pieces, as 39.8% of used pieces promote.


Each on-line retail outlets move out in their option to make transport simple for dealers, but it surely’s necessary to notice that if you make a decision to promote on eBay, you might really feel obligated to provide loose transport with a view to compete with different dealers. Each eBay and Etsy be offering dealers to hand transport equipment and sources to make managing shipments more uncomplicated. The equipment and sources range from platform to platform.


Transport with Etsy is worth it. It’s inexpensive than transport immediately with maximum carriers as a result of Etsy gives dealers discounted postage labels (for carriers like USPS, FedEx, and Canada Put up).

Similar to eBay, Etsy gives its personal to hand equipment and features that make transport more uncomplicated for dealers; calculated postage make figuring out transport price simple; handy cargo monitoring so you’ll really feel in regulate; the power to create, edit, and bulk edit supply profiles to automate transport; and help with customs paperwork, so crossing borders is a breeze.

Etsy isn’t designed for dropshipping, as you can not resell home made items. The vendor will have to make all home made items.


On eBay, there may be substantial force on distributors to be offering loose transport with a view to compete. That is at your personal expense, so you wish to have to issue it into your list pricing. No longer everybody can come up with the money for to provide loose transport, however transport for the majority of purchases made on eBay (71%) is loose.

There’s further force to promote low-priced pieces on eBay. {The marketplace} is understood for aggressive low pricing, and customers can kind seek effects through lowest worth + transport, as illustrated under. In consequence, offsetting loose transport along with your list pricing generally is a problem.

(Supply: eBay)
eBay makes transport more uncomplicated through offering its dealers with positive transport equipment and features. They come with transport labels, which will also be revealed at house; loose co-branded transport provides; a transport calculator to estimate the price of transport by way of quite a lot of carriers; the method to send across the world; and the power to provide consumers transport reductions, flat charges and loose transport.

In case you’re pondering of dropshipping your merchandise, like many different eBay dealers, the eBay platform lets in this.

Vendor charges

In the beginning look, eBay turns out extra inviting for brand spanking new dealers as it incentivizes them with as much as 50 loose listings per 30 days. Etsy doesn’t roll out the welcome wagon in that approach, however its charges are extra predictable than eBay’s. Etsy at all times calls for list charges, however the ones charges are extra outlined and standardized than eBay’s charges — which will range a great deal, relying on a number of elements decided through the vendor. Each platforms allow customers to create a web-based retailer, however Etsy’s Development retail outlets are extra inexpensive than eBay’s.

Etsy charges

Promoting charges on Etsy are higher outlined and extra constant than on eBay. The charges will also be damaged down into two sections, list charges and list renewal charges — Etsy listings expire after 4 months. Each charges are $0.20 in line with merchandise. Listings are renewed routinely until in a different way terminated by way of guide termination.

For indexed pieces, no further list charges are charged to dealers who want to put the ones listings on their Etsy Development retailer (Etsy’s customized web page device), and dealers incur no list charges for Development-only listings. Not like usual listings, Development-only listings don’t expire. Etsy doesn’t rate dealers to edit listings. When listings promote, dealers incur transaction charges, which can be deducted from the vendor’s stability (5% in line with sale plus any supply and gift-wrapping fees).

Etsy dealers in just right status are eligible for Etsy Plus — a subscription that is helping Etsy dealers take their retail outlets and gross sales to new heights through offering their very own area title and complex customization equipment. It prices $10 USD/month and is deducted from the vendor’s stability per 30 days.

Cost processing charges for on-line gross sales observe when you use Etsy Bills (those charges range in line with checking account location). Dealers might also incur fee account foreign money conversion charges to transform from USD.

If you make a decision to make use of Etsy Development, your website is loose for the primary 30 days, adopted through a $15 USD/month subscription charge — a lot more cost effective than the eBay an identical.

eBay charges

Dealers on eBay will have to pay the platform’s per 30 days and/or annual charges. Those charges range from supplier to supplier, relying at the quantity and form of listings they put up, the choice of pieces they promote and any complex listings they acquire.

eBay’s charges will also be paid routinely or by way of one-time bills. Your eBay charges will range dramatically when you’re an informal supplier or if in case you have an eBay retailer. Retail outlets on eBay require a subscription. The charges for an eBay retailer subscription are as follows:

  • If paid per 30 days:
    • Elementary plan prices $27.95
    • Top class plan prices $74.95
    • Anchor plan prices $349.95
  • If paid every year:
    • Elementary plan prices $21.95
    • Top class plan prices $59.95
    • Anchor plan prices $299.95

Listings on eBay incur Insertion Charges (list price) and Ultimate Price Charges (proportion of ultimate sale) in line with merchandise — that adjust in line with the vendor’s use of eBay (in the event that they do or don’t have an eBay retailer subscription). On the other hand, if in case you have an eBay retailer, you’ll benefit from as much as 200 0 insertion charges on your listings.

Promoting charges

Etsy’s and eBay’s promoting charge constructions for his or her in-platform advert techniques are very distinct. The charges for Etsy’s in-platform promoting program, Etsy Commercials, are somewhat usual — similar to Google AdWords and Fb. eBay’s promoting charge construction is in line with a proportion type — person who Etsy lately followed for its new exterior advertisements program.


Similar to Fb advertisements, Etsy’s promoting charges for its in-platform Etsy Commercials are in line with a day by day price range set through the vendor — their most day by day spend. Etsy’s default minimal day by day price range is simply $1.00. Dealers are charged when advertisements are clicked, and CPCs are calculated day by day and added to the fee account of the vendor on tomorrow — because of this Etsy advertisers are paying up entrance with none promises that their advertisements will repay.

 etsy vs ebay

(Supply: Etsy)
In February of 2020, Etsy presented a brand new promoting carrier referred to as Offsite Commercials. It’s designed to be risk-free — Etsy customers get charged a proportion (12% if the seller makes over $10,000 USD in twelve months, 15% if underneath) solely after they make a sale. Those Offsite Commercials are promoted completely out of doors of Etsy’s platform on Google, Fb, Instagram, Pinterest and Bing.


eBay’s promoting charges are selected through the vendor and in line with a proportion of the object’s sale worth. In consequence, an eBay supplier is aware of precisely how a lot they’ll pay to put it up for sale and promote the object from the outset.

 etsy vs ebay

(Supply: eBay)
eBay advertisements are decrease threat than vintage Etsy Commercials, as the vendor will pay solely when the object sells on eBay. Etsy Commercials, Etsy’s in-platform advertisements, are charged in line with click on irrespective of whether or not the list sells. The eBay advert price is charged solely when a purchaser clicks on a promoted list and purchases it inside of 30 days of the press. The cost is in line with the advert price that was once in impact on the time of the primary click on.

Vendor enjoy

Vendor enjoy is reasonably other on eBay vs. Etsy in the case of efficiency, equipment and extra. A significant distinction is eBay is a extra competitively structured platform whilst Etsy is extra communal.

Efficiency: Etsy

On Etsy, a supplier’s efficiency is much less essential and isn’t as extremely scrutinized through the platform. Consumers’ reviews subject maximum. Etsy Opinions lets in consumers to price their reports with Etsy purchases.

Dealers are individuals of an in depth maker group on Etsy. It allows dealers to provide each and every different make stronger and useful opinions via Etsy’s group boards. Etsy encourages dealers to practice their corporate insurance policies and offers steering on techniques to make stronger their promoting (like by way of just right advertising and promoting) however doesn’t price dealers.

You’ll learn this publish to discover ways to develop into a best supplier through scaling your Etsy industry.

Efficiency: eBay

Vendor efficiency issues a great deal on eBay. The extra laborious paintings you set into it, the extra you’ll be rewarded. Dealers must goal to create a pristine buyer enjoy and make loads of gross sales in alternate for eBay’s stamp of approval — supplier ranges. Those ranges are like badges of honor that allow shoppers know they’re in just right fingers — which in flip is helping the vendor make extra gross sales on eBay. Vendor ranges (like Most sensible Rated and Above Same old) let shoppers know that purchasing from the vendor will in all probability be protected and stress-free.

To develop into a Most sensible Rated Vendor, you’ll wish to have an eBay account that’s been lively for no less than 90 days; have no less than 100 transactions and $1,000 in gross sales with world and/or U.S. consumers over the last twelve months; conform to eBay’s promoting practices coverage; meet the necessities for transaction defect price, circumstances closed with out supplier solution and overdue cargo price.

eBay’s supplier ranges aren’t the one seals of approval at the platform. eBay shoppers too can supply dealers with public comments by way of eBay comments ratings. Those ratings display attainable shoppers what they may be able to be expecting.

Vendor equipment: Etsy

Etsy has a extra comfortable group vibe in comparison to eBay. This means makes it nicely fitted to small companies. Dealers are inspired to lend a hand each and every different be triumphant, and Etsy provides loose sensible recommendation to extend gross sales by way of the Etsy Vendor Guide. This virtual manual supplies recommendation and inspiration to Etsy dealers by way of articles on key subjects equivalent to product pictures, pricing and getting discovered.

Along with the manual, Etsy group boards be offering dealers the chance to make stronger each and every different immediately, percentage recommendation and supply pleasant opinions.

For the vendor at the move, the Etsy app is helping dealers organize their industry whilst out and about.

Vendor equipment: eBay

eBay generally is a extremely aggressive market. Dealers are inspired to scale up, amplify their listings and thrive. To lend a hand them do this, eBay gives the next skilled equipment designed to lend a hand dealers hit and surpass their objectives:

  • Vendor Hub: A loose device that allows dealers to give a boost to and streamline their industry operations and building up gross sales.
  • Promoting Templates: Those reusable templates lend a hand common eBay dealers create top of the range listings briefly and simply.
  • The eBay App: The app allows dealers to promote and paintings with eBay’s equipment at the move conveniently.
  • Gross sales Stories: Those loose stories for dealers are designed to lend a hand observe your online business, perceive the principle drivers of your gross sales and information key industry selections.

In case you’re a newbie and this appears overwhelming, don’t be anxious — take a look at this information to discover ways to get started your eBay adventure.

Etsy vs. eBay: Which is able to you select?

The place will you select? Will or not it’s an eBay retailer or an Etsy retailer?

Each eBay and Etsy are remarkable on-line marketplaces that might probably be a super have compatibility for your enterprise. All of it depends upon what you plan to promote and who your attainable shoppers are.

Whilst Etsy is surely a extra area of interest market nicely fitted to smaller companies that promote home made, ingenious, inventive, distinctive and antique merchandise, eBay can probably paintings for any supplier as a result of its large succeed in and huge variety of stock. We are hoping this cross-comparison is helping you to find the suitable on-line market to promote merchandise.